Edinburgh Gin / Ian Macleod Distillers
For Edinburgh Gin’s collection of small-batch distilled gins, Jonathan worked with Bright Signals in Glasgow. His first project consisted of outdoor posters supporting last year’s well-received television spots. After the success of the print campaign, Jonathan’s team produced several sponsorship ident films that ran on STV accompanied by a full range of social media content.
The Summer films feature stunning slow-motion shots of the ingredients of the Gooseberry and Elderflower gin. The Christmas idents highlight the Rhubarb and Ginger liqueur. The posters, films, and social media content communicate the key brand proposition that Edinburgh Gin is “Filled With Wonder”.